Defining Success

• Outline your objectives

• Expectations, questions, and concerns

• What is your motivation to sell?

• What is your timeline to move?

• Where are you moving?

• What is most important for you?

Understanding the Market

• Market Dynamics: Macro v. Micro

• Market Forces: Supply and Demand

• The Numbers: Trends and Metrics

• Analysis of active, pending, and sold transactions

• Personal timing and seasonal considerations

Strategic Planning and First Impressions

• Discuss Improvements and alterations

• Outline features and benefits

• Determine key differentiators based on active inventory

• Establish target market and buyer profile

• Create profile-based buyer attraction strategy

Listing Details

• Finalize documentation and contractual agreements

• Complete property improvements

• Engage staging consultant

• Engage photography and media professional

• Organize trusted advisor meeting

• Define launch timeline

Marketing Preparations

• Property launch collateral

• Traditional advertising

• Digital marketing plan

• Social media strategy

• Broker network exposure

• Open house strategy

• Direct mail and communication approach

• International buyer strategy

• Events and public relations

Introducing the Property

• Launch the marketing plan

• Create the perception of value

• Attract and qualify potential buyers

• Show the property

• Monitor interest

• Weekly reports, updates, and communication strategy

• Respond to changes in the market place

Negotiating Strategies

• Procure written offers

• Qualify and analyze the merits of each offer

• Negotiate to optimize price and terms

• Multiple offer process and backup offer strategies

Escrow Process

• Execute the contract

• Complete disclosures

• Meet deadlines and contingency periods

• Fulfill duties and responsibilities

Closing

• Transition from the property

• Final documentations

• Close and celebrate!

Working Together Again

• Stay in touch and keep you informed

• Second homes and investment properties

• Provide resources

• Feedback, testimonials and referrals